What Is SEO—and Why Does Every Business Need It?

Introduction

Search Engine Optimization (SEO) is the secret to getting traffic without paying for ads. It helps customers find you, trust you, and choose you.

1. On-Page SEO Basics

Use keywords in page titles, meta descriptions, and headings.

2. Off-Page SEO Builds Authority

Get backlinks from other trusted sites in your niche.

3. Technical SEO Is Often Overlooked

  • Fix broken links

  • Submit XML sitemaps

  • Use clean code and fast hosting

4. SEO Isn’t One-Time

It’s a long-term strategy. Update your content regularly.

5. Local SEO Brings Real Leads

If you serve a location, optimize for local keywords and get listed on Google Maps.

Final Thoughts

SEO is your silent salesman. Done right, it works 24/7—bringing in leads while you sleep.

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